This training is an absolute must for anyone looking to upskill in digital marketing. It introduces the basic building blocks of display and video advertising, along with insights into the Google Display Network. The training will walk you through the process of creating a YouTube channel and using analytics to track performance. With a focus on the numerous video ad formats on YouTube, you'll learn how to choose the right one for your campaigns. The training will also teach you how to leverage audience planning in Google Ads, enabling you to create personalized ads.
By the end of the training, you will be well-prepared to make your mark in the fast-paced world of digital marketing.