Health Technology Commercialization and Export Expertise
A practical Work-integrated Learning (WIL) program for people commercializing health technology and taking it to international markets. Learn market access, pricing, sales channels and partners, financing, and export, licensing, and distribution.
Selling health technology is different: buyers are hospitals, clinics, public
procurers, and payers; sales cycles are long; and market access depends on
evidence, regulation, and reimbursement. This program gives people in sales,
marketing, and commercial roles a structured, health-technology-specific view of
how commercialization and export actually work, from international markets and
pricing to channels, financing, and export.
It runs alongside your work. Each of the five modules is a standalone 27-hour
unit, so you can take the full pathway or only what you need. You apply every
module to a real product, service, or business case, work with trainers, peers,
and health technology experts, and leave with a practical commercialization and
export plan.
Expert-led lectures and keynotes
Live Q&A Sessions
Practical Work-integrated Learning (WIL)
Exercises, self-study, and feedback
Upon completing the program, you will receive a certificate demonstrating your up-to-date expertise.
Content
Module 1
International Markets and Market Access
How health technology markets work, and what governs access to them. Buyers are hospitals, clinics, public procurers, and payers, so market structure, competition, and regulation decide what is reachable before any sales effort begins.
In this module you will learn:
Market structures, and healthcare systems seen as markets.
Customer and buyer segments, and the competition in them.
How regulation shapes market access, and why healthcare buyers and evidence drive commercial decisions more than generic business theory.
Module 2
Commercialization Strategy and Pricing Models
How to build a strategy and a price that health technology buyers accept. Product-market fit, value proposition, and business models, ending in pricing logic you can justify rather than simply assert.
In this module you will learn:
Product-market fit and value proposition.
Business models built for health technology.
Pricing logic you can justify to healthcare buyers.
Module 3
Internationalization, Sales Channels, and Partnerships
How to reach a new market, directly or through partners. Internationalization routes and the healthcare sales process, then the practical choice between direct and partner-led channels, and how to select and manage the partners you pick.
In this module you will learn:
Internationalization routes and the healthcare sales process.
Direct and partner-led channels, and distribution.
Partner selection and management.
Module 4
Financing Commercialization and Growth
How to fund market entry and scaling. Public and private financing, strategic partnerships treated as a financing route, and what financing readiness looks like once funding is mapped to commercialization milestones.
In this module you will learn:
Public and private financing options.
Strategic partnerships as a form of financing.
Financing readiness, and a funding roadmap matched to your commercialization milestones.
Module 5
Export Regulation, Licensing, and Distribution Management
What export readiness actually requires. Export-related requirements, licensing models and agreements, governance of your distribution channels, and the risks that come with selling across borders.
In this module you will learn:
Export readiness and export-related requirements.
Licensing models and agreements.
Distribution-channel governance and export risk management.
Each module is 27 hours of learning, made up of lectures and keynote speeches, practical exercises, self-study material, and practical Work-integrated Learning (WIL).
Who it is for
People working in sales or marketing roles in health technology companies.
People aiming to move into health technology sales or marketing roles.
Founders and commercial leads taking a health technology product or service to new markets.
Professionals with a technical, commercial, medical, or health-science background wanting a structured view of commercialization and export.
Instructors
You learn from practitioners who work in health technology commercialization and export every day.
Senior Postdoctoral Research Associate, Helmholtz Centre for Infection Research
Works in Systems Immunology at the Helmholtz-Zentrum für Infektionsforschung (HZI), at the intersection of machine learning and biomedical data. He brings expertise in Explainable AI, Computer Vision, and data visualization.
MDS Finland is a medical device and health technology expert organization specializing in quality and regulatory affairs, clinical research, and product development. We support companies throughout the product lifecycle, from early-stage development and clinical evaluation to regulatory compliance and market access.
Legal and compliance professional with experience in data protection, commercial legal matters, and regulatory compliance in international business environments.
Psychology student and thesis worker with hands-on experience in sleep research and EEG/PSG data collection. With a background in Mathematics and Operations Research, I combine technical expertise and a psychological perspective in my role as a Training and Learner Support Assistant.
Health Technology Commercialization and Export Expertise FAQ
Yes. Each of the five modules is a standalone unit, so you can take the full pathway or only the modules you need.
Each module is 27 hours of learning, made up of lectures and keynote speeches, practical exercises, self-study material, and practical Work-integrated Learning (WIL).
The 27 study hours blend directly into your active projects. You are doing the work anyway; the course simply gives you a structured framework to reflect on, refine, and document those tasks.
It is designed to. The program is work-based and runs alongside your work, and you apply every module to a real product, service, or business case.
No. It is built for people working in health technology sales and marketing, people aiming to move into those roles, and founders and commercial leads taking a product to new markets.
The program is for people working in health technology sales and marketing, for those aiming to move into those roles, and for founders and commercial leads taking a product or service into new markets. Professionals from technical, commercial, medical, or health-science backgrounds who want a structured view of commercialization and export are welcome too. To take part you also need to be in Finland, at least 18 years old, and have a Finnish personal identity code (social security number). Degree students are not eligible.
Not straight away. The TechClass team verifies your eligibility first, and SECLE grants your study right. Your invitation to the TechClass learning platform arrives once that has been processed.
