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Skills course

Networking and Personal Branding: Reaching the Jobs That Are Never Advertised

Develops skills in mapping and growing a professional network, reaching out to contacts and employers, running informational interviews, and finding jobs that are never advertised.

  • Area Career Coaching
  • Format Online, self-paced
  • Scope 6 modules and a capstone
  • Duration About 8 h
  • Cost Quote on request
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About this course

This course teaches how to reach work through people, not only through job ads. It explains how employers hire through networks and how to network without feeling fake, starting from the network a learner already has. It covers a professional brand and a short introduction, showing expertise online, outreach messages and follow-up, informational interviews, contacting employers directly, including calling the contact person before applying, and working with recruiters, staffing agencies and employment services. A final module covers keeping a network alive, including for people who are shy, new to the country or out of work. The capstone is a networking plan, put into action with real outreach and informational interviews.

Many jobs are filled through referrals and direct contact, sometimes before they are advertised at all. Newcomers and career changers often have the smallest network in their new field, and the most to gain from building one. The course turns networking into concrete steps a learner can take each week, and that a counsellor can follow with them.

  • Practice on real tasks and an applied assignment

A certificate that lists the skills is issued when every section is completed and the applied assignment is submitted.

Content

  1. Module 1

    How People Really Find Jobs

  2. Module 2

    Your Professional Brand

  3. Module 3

    Reaching Out

  4. Module 4

    Informational Interviews

  5. Module 5

    Contacting Employers Directly

  6. Module 6

    Keeping Your Network Alive

  7. Module 7

    Capstone: A Networking Plan, Put into Action

Who it is for

  • Job seekers, career changers and newcomers building a network from scratch
  • Employees preparing a career move

Fee and registration

Quote on request

How to get started

  1. Request a quote

    Tell us which courses you would like to offer and to how many learners. We come back with a quote and can walk you through the courses in a demo.

  2. Add your learners

    Each learner gets their own account on TechClass.

  3. Assign the course

    Your admin assigns the course to each learner, who takes it at their own pace. Progress and completions are recorded for your reporting.

Employment services, open universities and other education organizations: contact us to discuss your program.

Request a quote
Questions, answered

Networking and Personal Branding: Reaching the Jobs That Are Never Advertised FAQ

The price is quoted on request. Tell us which courses and how many learners you have in mind, and we send you a quote.

Employment services, open universities, other education organizations and employers. The course is the same for all of them.

Yes. Every course stands on its own, so a learner can take any combination, in any order.

About 8 hours of guided learning, in modules, at the learner's own pace, plus the applied assignment.

A piece of real work that puts the skills to use, done on the learner's own situation: their own job search, business idea, skill to sell or everyday tools. A learner who would rather not use their own details works on a provided fictional job seeker or business instead. The learner checks the work against a rubric.

Yes. A certificate that lists the skills is issued when every section is completed and the applied assignment is submitted.

English, at this stage.

More career readiness

Career Readiness

Interested in Networking and Personal Branding: Reaching the Jobs That Are Never Advertised?

Ready-to-assign career training for the people your services and programs support, with progress tracking, certificates and completion reports in one platform.

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Full table of contents

Networking and Personal Branding: Reaching the Jobs That Are Never Advertised

7 modules · 23 sections

Module 1 How People Really Find Jobs

  1. 1.1 Advertised and unadvertised jobs
  2. 1.2 How employers hire through networks
  3. 1.3 Networking without feeling fake
  4. 1.4 Mapping the network you already have

Module 2 Your Professional Brand

  1. 2.1 What you want to be known for
  2. 2.2 Your short introduction
  3. 2.3 Showing your expertise online
  4. 2.4 Checking your digital footprint

Module 3 Reaching Out

  1. 3.1 Choosing who to contact
  2. 3.2 Writing outreach messages that get answers
  3. 3.3 Asking for introductions
  4. 3.4 Following up without pestering

Module 4 Informational Interviews

  1. 4.1 What an informational interview is, and what it isn't
  2. 4.2 Preparing your questions
  3. 4.3 Running the conversation
  4. 4.4 Turning what you learn into next steps

Module 5 Contacting Employers Directly

  1. 5.1 Finding employers that are growing
  2. 5.2 Calling or messaging the contact person before you apply
  3. 5.3 Recruiters, staffing agencies and employment services
  4. 5.4 Events, job fairs and professional communities

Module 6 Keeping Your Network Alive

  1. 6.1 Giving before asking
  2. 6.2 A simple system for keeping in touch
  3. 6.3 Networking when you're shy, new to the country or out of work

Module 7 Capstone: A Networking Plan, Put into Action