Every organization needs a strong bench of future leaders ready to step up. With waves of experienced executives retiring and a competitive market for top talent, companies are realizing they must build a leadership pipeline from within. High-potential employee programs (often called HiPo programs) are designed to identify and prepare rising stars to become tomorrow’s executives. These initiatives help bridge the leadership gap by accelerating the development of employees who exhibit the aptitude and ambition for senior roles. For HR professionals and business leaders, the stakes are high: failing to cultivate internal talent can lead to costly external hires and a lack of continuity in leadership. In fact, studies have shown that external hires are significantly more likely to fail in new leadership roles than internally grown leaders, and a strong internal development program can dramatically improve retention and performance outcomes. Companies that invest in their high-potential talent not only nurture future executives, but also send a clear message to employees that there are growth opportunities, boosting engagement and loyalty. Before diving into how to train your future executives, let’s explore why these programs matter and how to implement them effectively.
Organizations across industries are facing a leadership succession challenge. A generation of senior leaders is reaching retirement age (often termed “the Great Retirement”), leaving many companies scrambling to fill critical leadership gaps. Simply hiring outsiders for executive roles isn’t a reliable solution, it’s costly and risky. Research indicates that external hires for leadership positions are far more likely to underperform or leave prematurely compared to candidates groomed from within. By contrast, companies with robust leadership development practices see significantly better business outcomes and retention. For example, one industry survey found that 59% of organizations reported improved employee retention as a result of their leadership development programs, and the likelihood of leadership failure drops when talent is developed internally. High-potential programs address this by accelerating leadership readiness among the best and brightest employees, ensuring there’s a steady supply of qualified internal candidates for key roles.
Equally important, top talent expects development. In a recent LinkedIn report, 94% of employees said they would stay at a company longer if it invested in their career growth. Millennials and Gen Z professionals, in particular, are drawn to employers that demonstrate a commitment to developing their people. A lack of growth opportunities is often cited as a major reason why promising employees quit. High-potential programs show your rising stars that you value their future, which boosts morale and loyalty. These programs can thus be a powerful retention tool, preventing competitors from poaching your high performers.
However, simply having a HiPo program is not enough, it must be effective. Approximately two-thirds of large companies have some form of high-potential or emerging leader program in place. Yet research by Harvard Business Review found that only about 24% of senior executives at those firms felt their programs were actually a success. In other words, many organizations are investing in high-potential initiatives but not seeing the desired results. Common pitfalls include picking the wrong people (confusing high performance in a current role with true leadership potential), offering generic training that doesn’t translate to real skills, or failing to secure leadership buy-in. The good news is that by understanding these pitfalls, HR leaders can design programs that truly deliver value, turning high potentials into capable leaders who drive the organization forward.
In summary, high-potential programs matter because they proactively build your leadership pipeline, reduce the need for risky external hires, improve retention of top talent, and ensure your company has the right leaders ready when you need them. Next, we’ll look at how to identify the employees who belong in such programs.
Selecting the right participants is the foundation of any successful high-potential program. A common mistake is to assume that a high performer is automatically a high potential. In reality, high performance in one’s current job doesn’t always equate to high potential for leadership roles. For example, an outstanding individual contributor might lack the interest or people skills to excel as a manager. High-potential employees (often called “HiPos”) are defined not just by what they achieve today, but by traits indicating they could take on significantly greater responsibilities in the future. These traits typically include:
It’s crucial for HR and leadership teams to develop clear criteria for “potential.” This might involve defining specific competencies or “X factors” that a future leader in your organization should have, such as strategic vision, decisiveness, influencing skills, and so on. Many companies use tools like the 9-box grid (assessing performance vs. potential) or leadership assessments to help identify HiPos objectively. The key is to separate short-term performance from long-term potential. As one leadership study noted, only about 10% of people might be “natural” leaders, but another 20% show high leadership potential if properly developed, meaning the talent is there if you know what to look for.
A structured, data-driven selection process will ensure you’re betting on the right people. Consider forming a nomination or talent review committee that evaluates candidates against the agreed criteria. Use multiple inputs: manager nominations should be balanced with assessment results and even interviews or case studies to gauge leadership qualities. Bias can easily creep in if we rely solely on manager recommendations or tenure; thus, having diverse perspectives in the selection discussion is important. Also, decide whether your program will be open (employees know who’s in it and how to qualify) or confidential. Increasingly, experts recommend some level of transparency to avoid rumors and resentment. Communicating what qualities the company values in future leaders can even inspire a broader group of employees to develop those traits in themselves.
In sum, identifying high-potential talent is about looking beyond who is performing well now and finding who, with the right development, could lead at higher levels soon. Once you have a strong pool of nominees identified, the next step is to design a development program that will actually prepare them for executive roles.
A high-potential program should be thoughtfully designed with clear goals and components. It’s not just a series of training courses; it’s a comprehensive talent development journey. Here are key components of an effective HiPo development program:
When designing the program, duration and pacing are practical considerations. Many high-potential programs run around 12 to 18 months, which seems to balance giving enough experiences without losing momentum. If the program is too short, participants may not get deep development; too long, and they (or the business) may lose focus or the company strategy might shift. A good practice is to structure a mix of ongoing monthly activities and quarterly milestones or intensives. For example, a monthly cadence might include a smaller activity (like a webinar, reading, or lunch-and-learn), while each quarter features a bigger element (like a workshop or presentation to executives).
Lastly, maintain transparency and fairness in program design. Communicate clearly what the program entails to both participants and the wider organization. This helps manage expectations and minimize any sense of elitism or secrecy. Employees who weren’t selected might wonder “Why not me?” Being open about selection criteria and encouraging everyone to continue developing themselves can mitigate frustration. Some companies publicly celebrate the launch or graduation of a HiPo cohort, which reinforces that the company values leadership growth and that opportunities will come in the future for others who prepare themselves. The design phase sets the stage, but what truly makes high-potential programs impactful is the actual development experiences they provide, which we explore next.
Training high-potential employees requires going beyond traditional classroom training. These future leaders need a rich mix of experiences to stretch their capabilities. A proven approach to guide leadership development is the 70-20-10 model (originally developed by the Center for Creative Leadership), which many organizations adapt for their HiPo programs:
In practice, a well-rounded HiPo program will blend these elements into a cohesive learning journey. For instance, over a year-long program, a participant might: take part in a kickoff leadership workshop (formal training), then immediately apply those lessons by leading a stretch project (on-the-job assignment) with the guidance of a mentor (learning from others). Each month might involve check-ins with their coach, scheduled learning sessions, and reflection on their project progress. Some organizations schedule quarterly “action learning” projects or hackathons where HiPos team up to solve a real business challenge and present solutions to executives, combining experiential learning with senior leader exposure.
Mentorship and coaching deserve extra emphasis as training strategies. According to DDI’s Global Leadership Forecast, 83% of high-potential employees want coaching or mentoring opportunities, and 66% want formal learning experiences as part of their development. This highlights that future leaders crave guidance and knowledge transfer from experienced colleagues. Setting up an internal coaching program or leveraging external executive coaches for your high potentials can accelerate their growth. Likewise, giving them a chance to practice leadership skills in a safe environment is valuable, this could be through simulations or role-playing difficult scenarios (e.g., handling a crisis or a tough personnel issue) to build confidence and competence before they face these in real life.
Don’t overlook creative development methods too. Some companies incorporate elements like reverse mentoring (where a HiPo might mentor a senior leader on areas like technology or new consumer trends, creating a two-way learning street), or cross-functional “tours of duty” (short rotations in different departments to broaden business acumen). Another idea is group innovation projects where participants collaboratively develop a new product concept or process improvement; this fosters entrepreneurial thinking and teamwork. The variety of training strategies is only limited by what will best prepare your talent for higher roles in your unique context. The goal is to provide holistic development, stretching their intellect, leadership skills, business knowledge, and people management capabilities so that when a bigger opportunity arises, they are ready.
High-potential programs are as much about engagement and retention as they are about skill-building. These employees are your future leaders, keeping them motivated and committed during the development journey (and beyond) is critical. Here are some best practices to engage and retain HiPo talent through the program:
A well-executed high-potential program can significantly improve retention of those employees. When individuals see a long-term career path with growth in their current company, they have less reason to look elsewhere. We see evidence of this in case studies: for instance, software company Certinia launched a high-potential “Emerging Talent” program and reported an impressive 92% retention rate among participants, along with 67% achieving promotions, after the first year of the program’s implementation. Those kinds of results underscore how powerful investing in your people can be. Participants often form a strong bond with the company out of gratitude and excitement for their future, becoming even stronger champions of the organization’s mission.
Finally, always measure and iterate on your HiPo program. Track outcomes like retention, promotion rates, performance of graduates in their new roles, and feedback from participants. Share successes (for example, “our last HiPo cohort led three successful product launches” or “we promoted 10 new managers from the program this year”). Likewise, be honest about areas to improve. Perhaps participants wanted more exposure to customers, or the projects could be more challenging, use that feedback to make next year’s program better. Continuous improvement will keep the program relevant and valuable both to the business and the participants.
High-potential programs are not just a training initiative, they are a strategic investment in your company’s future. Developing future executives requires commitment from the top, careful planning, and a willingness to nurture talent over time. While it can be resource-intensive to run such programs, the payoff is a pipeline of capable leaders who understand your business, embody its values, and are ready to guide it through the challenges ahead. In an era of rapid change and intense competition for skilled leaders, organizations that excel at talent development gain a clear advantage. They suffer less disruption from leadership vacuums, save costs by promoting from within, and enjoy higher engagement from employees who see opportunities to grow.
For HR professionals and business owners, the message is clear: identify your high potentials early, give them the tools and experiences to thrive, and you will secure the leadership your organization needs for years to come. There is no one-size-fits-all formula, each company must tailor its high-potential program to its culture and goals. But the core principles remain the same: thoughtful selection, well-rounded development, real-world practice, mentorship, and an environment that encourages continuous learning. Done right, high-potential programs become a win-win: employees fulfill their career aspirations, and the company gains passionate leaders capable of turning vision into reality.
As you build or refine your program, remember that cultivating leaders is a journey, not a sprint. Stay patient and focused on the long term. Some participants will ascend quickly, others might take a winding path, and a few may decide leadership isn’t for them after all. That’s okay. By investing in people, you demonstrate that your organization values growth and progress. The true return on investment comes when one of these nurtured individuals steps into a critical role and navigates successfully, or when they drive innovation and positive change thanks to the confidence and skills they developed. Those moments are when you realize that your high-potential program has effectively trained a future executive who is now making a real difference.
In conclusion, training your future executives through a high-potential development program is both an art and a science. It’s about balancing formal training with experiential learning, setting high expectations while providing support, and challenging individuals while also cheering on their success. By following the best practices outlined above and continuously learning from what works in your unique context, you can create a program that truly prepares the next generation of leaders. And in doing so, you secure the future of your organization, one high-potential employee at a time.