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Funded by SECLE (JOTPA)
The training has been funded by the Service Centre for Continuous Learning and Employment (SECLE-JOTPA). The Service Centre promotes the competence development of working-age people and the availability of skilled labour. The operations of the Service Centre are overseen by the Ministry of Education and Culture and the Ministry of Economic Affairs and Employment.
About the Training Path
Unlocking Your Sales and Marketing Potentials with Data, AI, and Automation is a dynamic training designed for business owners and marketing professionals. This training encompasses six modules, focusing on AI in business, e-commerce, data mining, marketing automation, AI ethics, and AI tools for marketing.
Discover how AI can enhance your business and e-commerce strategies, harness data mining techniques to web data access, and optimize your campaigns with marketing automation. You'll also learn about ethical concerns in AI and explore cutting-edge AI tools to supercharge your marketing efforts. This training is the key to thriving in the competitive digital landscape.
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Training Modules
Module 1: eCommerce
This training will help you navigate the complexities of the eCommerce landscape, equipping you with the tools and knowledge to thrive in the competitive online marketplace.
Module 2: Marketing Automation
Gain valuable insights into popular marketing automation software and learn how to optimize your marketing strategies to achieve outstanding results.
Module 3: Data Mining and Web Data Access
This training is designed for digital marketers, entrepreneurs, and anyone keen on leveraging data-driven insights for their digital marketing endeavors.
Module 4: Scale up Your Business with AI
Unleash the full potential of AI and transform your business into a powerhouse, ready to tackle the challenges of the modern world.
Module 5: AI Tools for Marketing
The AI Tools for Marketing training offers an in-depth exploration of how artificial intelligence can elevate digital marketing efforts.
Module 6: Ethics of AI
Discover the world of AI Ethics and learn how to navigate the challenges posed by Artificial Intelligence in our society.
Training Audiences
- Aspiring digital marketers seeking to develop a strong foundation in digital marketing principles and strategies to excel in their careers.
- E-commerce enthusiasts eager to learn advanced techniques and best practices to optimize their online business for growth and profitability.
- Marketing professionals interested in expanding their skillset to include effective digital marketing strategies and tactics for driving customer engagement and boosting sales.
- Small business owners aiming to harness the power of digital marketing to increase their online presence, attract new customers, and enhance their brand's reputation.
Training Support
- Support Center
Our Support Center is here to help you succeed. Count on us to guide you through any challenges so you can focus on reaching your goals. - Discussions
Have questions or need help with training content? Simply start a discussion and get the support you need from your instructors or the community. - Q&A
Get the answers you need and expand your knowledge with our Q&A section. Get insightful responses from your instructors and peers. - Peer Review
Become a better learner with the power of peer review. You can submit your tasks and receive thoughtful feedback from your classmates.
Questions / Answers
Indeed, these trainings are completely free of charge. This is made possible due to the generous funding provided by the Service Centre for Continuous Learning and Employment (JOTPA).
Eligibility for these trainings is determined by the following criteria:
- Possession of a Finnish Social Security Number.
- Not currently engaged in degree-level studies.
To express your interest in enrollment, please utilize the "I AM INTERESTED TO ENROLL" button available on this page. Following your submission, our team of coordinators will review your application. Upon completion of the review process, you will receive an email notification outlining your enrollment status.
The commencement of your studies can begin immediately following the confirmation of your enrollment eligibility. As the trainings are self-paced, you can initiate your learning journey at a time that suits your schedule best.
These training courses are designed with a self-paced structure, allowing individuals to adapt their progress according to their personal schedules. We provide an initial period of three months for the completion of each training course. However, recognizing the varying commitments and pace of learners, we offer the provision for deadline extensions, should a student require additional time to complete their training.
We are using TechClass LMS which is designed to provide a dynamic, intuitive, and engaging learning experience.
Upon successful completion of the training, you will be awarded a certificate from TechClass as a testament to your accomplishment. Please note, however, that this particular certificate does not qualify for the attainment of ECTS (European Credit Transfer and Accumulation System) credits.